» Home » Affiliate programs guide for beginners - Glossary
Common terms and acronyms used on this site and forums
This section is added to help beginners, sometimes to
experienced affiliates too, to better understand words,
terms, phrases, abbreviations, acronyms, whatever, used to
describe some phrase what are too long for writting again and again.
Or we are too lazy? Also, some "trendy" marketers are
often using phrases from some popular marketing courses,
probably thinking that using them, they are looking more
"savvy"? Those phrases will be covered too.
Used instead of "search engine"
Or "organic", traffic from search engines,
PPC search engine
Pay Per Click search engine, where webmasters are bidding to get
better position. More you pay for visitor's click, your site
is higher positioned. Example is Overture.
Search engine optimization
SERP or SERPS
Search engine result page, panel, listing, results when searching,
also called natural or organic listing
Often used in SEO articles or forums, it is link title,
underlined clickable text on web page. Link "TITLE"
is attribute of link (anchor) tag. "Anchor text"
is probably used to avoid confusion.
Search engine spider or crawler is search engine software, indexing web site pages
BL or b/l
Backlinks, links from other sites to yours, link back - two-way linking, reciprocal
One-way links from other sites
Linking inside of site. Link from one page to some other page on the same web site
incoming and outgoing links
Links from other sites (incoming) and link to the other site (outgoing)
Describes methods or tactics used from spammers to get
better position on search engines. Opposite - "White hat"
Other "hat colors" are between these two :-).
Web page cloaking
Well known "black hat" tactic, showing one page to visitor and
an other (keyword rich or stolen from other site) to search engine spiders.
Also known as "IP delivery" Some commercial sites (and private forums)
are still using this method to let search engine spider to index content, but, when visitor
visits their site using link listed on search engine, he is blocked from indexed content and
subscription form is presented (different content). This is definitive cloaking and
free advertising for paying membership.
Web page cloaking = cheating visitors = web site banned from search engines. No exceptions. No excuses.
search engine SPAM
No, it is not acronym of "Sites Positioned Above Mine" :-)
Search engine spam is content you don't want to see on search
engine result pages. Automatically generated pages with no value for
visitor. It has nothing with e-mail SPAM.
Server response code when page or domain is moved permanently on an other place.
Often used to redirect old domain name to new, or to redirect link what can be followed by search engine spiders.
Difference from 301 is that 302 means moved "temporary". Default response code for redirection scripts.
Protect your redirection scripts from SE spiders (use disallow in robots.txt) to avoid hijacking websites
(well known 302 bug, where other website is listed under url of your redirection script)
Affiliate program involves merchant and affiliate, where
merchant pays to affiliate portion of product sale price.
Affiliate is promoting products from merchant, sending buyers
to merchant site. Visitor is tracked and if he buys, affiliate
Affiliate network is company, connecting affiliates and merchants.
It is the shortest way to find suitable product to promote, just
looking at merchants and products listed there. Membership is free.
Same as above, Affiliate network, but CPA is often used these days.
CPA means Cost Per Action (below), includes Pay per Lead and
Pay per Sale
Number or nick used in your affiliate links, provided from
Ordinary link on web page, contains additional codes
(affiliate ID, LinkID) used to tracking sales.
Landing page is web page (on merchant site) where visitor is
redirected after he clicks on affiliate link.
Lead is, not only in affiliate programs, collected info of
interested visitor, used from merchant for, say, selling..
Pays per Lead - When visitor signups for some
membership, leaving his info, using affiliate link, it is
Lead or Action, merchant pays fixed commission to affiliate.
Better explained on what is CPA?
Pays per sale is when visitor buys something, in this case,
commission is percent of sale price.
Click-through rate. Ratio between ad displays and clicks on that ad.
Cost per Click, Pays per click. For affiliates, that is how
much merchant pays to you when visitor clicks on affiliate link.
Is the ratio between clicks and number of leads/sales,
for example 100 clicks, 5 sales, CR is 5%
Earned per click. Ratio between earned commission and number
of clicks can show if that product is worth to promote.
NOTE: All these statistics stuff is explained better,
with examples and averages, in product statistic
Shortly, it is "Internet Marketing"
"niche" is simply area of interest. For
example, gardening is niche, watering is niche too.
If you have site about gardening and you can earn good
income selling tools, seeds, whatever, that is
"profitable" niche. Just example.
Getting subscribers to mailing list, in most cases,
offering some "free" report, ebook..
(subscription is required to get that report)
When visitor subscribes to some newsletter, e-zine...
Double opt-in, visitor must confirm his subscription,
i.e. must respond to first email to confirm subscription.
Purpose of that page is only to get more subscribers to
mailing list. Contains mail (subscription) form. Sometimes
used (from merchants) instead of normal landing page.
Normal testing for products, redirecting traffic to different
landing pages to test effect of that sales page.
"Warming" visitor to that point that he simply
must have that product. Seriously, presenting product
to visitor, and sending him to the sales page.
Grabbing visitor's email and bothering him with another products
Return of investment. If you are promoting merchants, for
example, using Google AdWords, this is important :-).
Out-sourcing is shortly, when some other is doing your work.
Writers, programmers, Web-designers, etc...
FYI - For Your Information
IMHO - In My Humble Opinion
RTFM - Read that F* Manual
Frequently used in forums, members like to use that to
describe something bad. First word, or part of word, is Bull...