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Choose product for promotion
How to choose and promote products
You are shopping online? What are your reasons?
Let's see one example. I need new graphic card for my PC. First, I will check graphic cards
reviews to find one or two what are suitable according to perfomance and price.
I want to save. First what I will do is to check prices at my local shops, visiting theirs
web sites. Then, I am comparing prices. It is still looking expensive, I am going to find some
coupons or discounts.
Then I landed to your page where some coupon is offered. So, clicking on
your affiliate link I am redirected to well known online shop. Savings (coupons) and trust
(well known merchants) is benefit for me, buyer. If you give (present) me that benefit,
I will buy (go to merchant site) from your site using your affiliate link.
In this example above, I (buyer) was looking for the best price. In some other example,
visitor can buy only because he is living in small place without local computer shops.
Or, only merchant you are promoting have this kind of (newest) graphic card at that time.
Choosing product or group of product is very important. Promoted product simply must
match theme of your site. It is recommended that you start research about products fitting
your site while you are building that site, so you can better match product(s) with theme.
Or, you can first find products and build site around them.
Where to find product to promote?
Well, there are merchants and "merchants". You need to check
for merchant name using search engines and forums to be
sure there are no negative experiences. You need to check prices of
same product(s) and compare. Sometime, higher price means faster delivery
or additional benefit for buyer, this must be presented to visitor.
To find suitable product, it is the best to join to an affiliate network.
That is better explained in Affiliate programs guide (next).
How to promote a product?
There are many ways to promote product and many ways are used. Instead of
promoting some product only (merchant), promote your site (page) with that product and a few
similar. On that page, use some description, your (good) "experience" with
that product(s). Maybe visitor with little different taste ends buying similar
product. Whatever method you are using to get visitors, good landing page is essential.
Maybe some affiliates will not agree with this, but it is the fact, when you have a name
and a trusted site, you will get more sales from returned visitors then from hit&go
visitors. So, promote your site, not product.
This is one of important factors. If product price is lower than in local
shops, that is good. If you know your visitors, and sell them reasonable priced product,
that is good. If you are trying to sell expensive watch to poor student, that is not good.
Lower price wins. Product with lower price and product your visitors are looking
for, is the winner.
I can save? Where? Show me... Always take a look at current promotions, and push
coupons or promotion where they are visible. Add expiration date, on that way
that visitor simply must go there before promotion ended. Listing newest discounts
and coupons, you can "catch" regular online buyers, they will visit your site,
looking for newest discount, before any online shopping.
What is Pre-selling?
Pre-selling is just that what you need to do (as affiliate) on your site. You simply must to
synchronize your tactic with merchant. You are pre-selling that product, and merchant
must close that sale. So, visitor, when leaving your site, clicking on affiliate
link, must be prepared for merchant site. What means, visitor already knows what he
could expect on merchant site.
Your pre-selling tactic depends of merchant landing page. If
that page (or site) is "made to sell", you can send
visitor there without too much "heating".
In other cases, you need to add what you think that is lacking
there (more details, experience, additional benefits)
You can start with selling now. How? Read carefully, I will write this only
You need one page site, product(s) to promote, Google AdWords account,
and Google Cash e-book.
First carefully read that e-book, everything is explained there, than take an ACTION.
Next - where to get product to promote: - Affiliate Networks
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