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Web site traffic - how to get visitors
Get targeted traffic
When talking about targeted traffic (visitors) I mean visitors who are interested
for that what you are offering on your website. Website statistic and products (you are promoting) conversion
rate can show how good your traffic is targeted. It is not importrant to get traffic,
it is important to get targeted traffic. Your website have to be promoted on similar theme
places (forums, blogs, etc) to get that type of visitors.
Natural traffic - search engines
Traffic from search engines (in most cases) is fresh,
targeted and free.
Your site must be optimized for search engines, and for
particular keywords, to get that kind of traffic.
We are talking here about building and optimizing sites first
for visitors, then for search engines. If it is good for
visitors, it will be ranked well on search engines.
That is the fact today. It is very easy to get banned or
penalized, if you are using "black hat" techniques,
e.g. hidden text, invisible linking, pages what is only
purpose to redirect visitor to merchant...
However, search engine algorithm is constantly tweaked, human
reviews are involved too, and competition is strong, just waiting
to see something spammy on your pages.
Be carefull, first build sites for visitors, then tweak it for
Most important search engines are Google, Yahoo and MSN Search (Bing).
Below are links to five articles about site optimization and
submission to search engines
And, one article if you are out of luck.
One more important ranking factor is
"We can submit your site to 1000 directories, instant traffic,
blahblahblah..." to get your money. You can use those services,
there are some good around, but advice is to do a little
research before, and make list of your favorite directories.
How to submit to web directories
is the newest guide added here, describing pros and cons of submissions to the free SEO directories.
PPC - pay per click search engines
This is the fastest way to get targeted visitors. Although it
is not recommended for beginners, you can try. But, take a care,
that can cost you. Choosing low-cost keywords, you can get
some targeted visitors to your products page.
PPC is also very useful to spot keywords what are converting to sales.
Then, try to optimize website for those keywords.
Mailing lists / e-zines / newsletters
Good way to remind visitor (subscriber) about your Web site.
Be sure that newsletters are with valuable content, and do
not add affiliate links there. Use redirection or link to
page on your site with more details about product.
Or, promote updated sections of your site.
If you are exchanging link with some related site, add their link,
with description, inside page content and tell webmaster of that site to
do the same. Link only theme related pages, and use keywords in
link title (anchor text). Do not use link exchanges (services), make friends.
And, from time to time, check if your link is still there.
Or web boards. Choose only your site theme related forums. Look
at links in signatures? If they are without redirection, signup
for that forum, add link to your website in signature, change title
and urls from time to time. Best way to promote sites in forums
is to be an active member. Not only that search engines will boost
your link popularity due to links from forums, other members
will trust you and maybe recommend your site to the others.
Only in case when you give some value in your posts there.
Self promotion is not allowed in any forum, and adding
additional links to any of your sites will not be tolerated.
Add links to signature only, and do not use affiliate links in
postings. Traffic from related forums is targeted traffic.
Blogs are popular todays. Adding comments to blogs and leaving
link to your (related) site, you will not boost link popularity
on search engines, (on many blogs, live links are restricted due to comment spam), but
with a good comment, you can get attention and more visitors to
your websites. For link building purpose, best place for link is inside post, not in
(overloaded) comment area.
Free useful e-book, free software, tell-a-friend mail form, everything
useful what you can give for free, can carry link back to your site.
If you like to write about something you
know about, then write some useful article and submit to
article directories. In resource box, add link to your site.
If article is good, many webmasters will download that
article and publish on their site. Link to your site on
their sites could boost link popularity. This tactic is
popular today, so use that now. But, don't be surprised if
you find your article on some website without link back. This is
Social networks, hosted blogs, free hosting, etc... are places
where you can get targeted visitors and push them to your website,
at least, to get more links.
Or "file not found" traffic. Or, how to fix broken
links from other websites using htaccess configuration file, and
use that traffic to get more sales. Described in separate
article (in articles section) how to use 404 traffic
Most effective tactic to get visitors
Word of mouth, that is. How that can be effective, depends of
your web site content and quality.
Off Line promotion
Every marketing tactic, popular in real world, can be used to
promote web site. Ads in newspapers, flyers, labels, business
cards, stickers, even when domain name is written on your car. And not on any car.
If you have a newest and expensive car, that can boost sales on your
"How to make money" website. This will not be effective on an old car, don't ask why.
However, if you are driving popular old car, it can have its own website.
Selling parts for that kind of cars from that website is not that bad idea, isn't it?
Every public PC can be "infected" with link to your
site. Link remains in browser history if visited, or simply
try to bookmark your site.
Off line promotion could be effective if you are travelling often, do not forget
to leave urls to your sites wherever and whenever is possible. Anyway, keep in mind that
not all places are suitable for all sites.
Flyer about your a.dult site in local church is not good move, you know what I mean.
There is more...soon.
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